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16. ADVERTISEMENTS
   
Policy A1 General Policy for Advertisement Control Throughout the District Policy removed as from 28th September 2007
Policy A2 Illuminated Non-Projecting Advertisements Throughout the District
Policy A3 Illuminated Projecting Advertisements Throughout the District
 
 
  General Policy For Advertisement Control Throughout The District
  POLICY A1
  In determining applications for consent to display advertisements, the District Council will consider the effect of the proposals on local amenities and public safety. The Council will grant consent for the display of an advertisement provided that it meets criteria (i) to (vii) below:
  (i) is well positioned in relation to the building or site on which it is to be located;
  (ii) is of suitable size, colour and design;
  (iii) is of materials that are acceptable in that locality;
  (iv) is not unduly prominent;
  (v) does not contribute to visual clutter in the street scene;
  (vi) does not intrude upon the amenities of immediate neighbours, and
  (vii) does not adversely affect public safety.
  This Policy applies throughout the District.
  Illuminated Non-Projecting Advertisements Throughout The District
  POLICY A2
  (1) Subject to clauses (2) and (3) of this Policy, the Council will grant consent for the display of a non-projecting advertisement which is either internally or externally illuminated provided that all of the following criteria are complied with:
    (i) Policy A1 should be complied with;
    (ii) the advertisement, where displayed on a building, is no higher than ground-floor fascia level;
    (iii) the degree of luminance or intensity of lighting of the fascia, symbols and letters comprised in the advertisement does not detract from the amenity of the locality or adversely affect public safety.
  (2) The Council will not grant consent to proposals which incorporate flashing, intermittent or other similar forms of lighting to display either internally or externally illuminated advertisements.
  (3) Conservation Areas
  In addition in Conservation Areas;
    (i) the advertisement should conserve or enhance the character or appearance of the area;
    (ii) traditional materials should be used. Materials should be appropriate to the existing building and the locality;
    (iii) externally illuminated advertisements may be permitted;
    (iv) advertisements incorporating individually internally illuminated letters may be permitted.
    (v) totally internally illuminated advertisements will not be permitted.
  This Policy applies throughout the District.
  Illuminated Projecting Advertisements Throughout The District
  POLICY A3
  (1) The Council will grant consent for the display of an internally or externally illuminated projecting advertisement provided that all of the following criteria are complied with:
    (i) the criteria set out in Clauses (1) (i) and (iii) and Clause (2) of Policy A2 are complied with;
    (ii) the advertisement should not project more than about 0.9 metre from the front elevation of the building;
    (iii) the advertisement should be sited at least 2.3 metres above ground level and should not be sited above first floor sill level.
  2) Conservation Areas
  In addition, in Conservation Areas:
    (i) the advertisement should conserve or enhance the character or appearance of the area;
    (ii) traditional materials should be used. Materials should be appropriate to the existing building and the locality;
    (iii) externally illuminated projecting signs may be permitted;
    (iv) projecting advertisements with internally illuminated letters will be permitted provided that the advertisement is acceptable in terms of Policy A1 and criteria 2(i) and (ii) of this Policy;
    (v) projecting advertisements which are totally internally illuminated will not be permitted.
  This Policy applies throughout the District.
   
   
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